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Saturday, 08 December 2007 |
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By Brett Nordin
 With the birth of Web 2.0, you don't need to leave your seat to find a dozen online advertisements that claim you can earn passive income by establishing an internet marketing business. The formula sounds simple: Find a niche, drive traffic, push, pull and dangle an electronic product for purchase. Instant gratification and a quick buck, right? What most internet marketers don't tell you is how many things they have to throw against the wall to get one to stick. I have personally tried internet marketing in product categories that would be considered extensions of my primary business and bombed miserably. Where one formula worked, another failed.
Despite some of the misleading advertisements, virtual businesses do have their obvious pluses. With very little sweat equity and maybe a few hundred dollars in start-up capital, one can start a relatively low-maintenance business. Testing the business is cheap and you can fail fast rather than grinding it out in an offline business that has brick and mortar overhead and inventory issues. Thinking of starting an offline business? Start it online first.
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Last Updated ( Saturday, 08 December 2007 )
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